Rwanda Tries To Persuade Its Citizens To Drink The Coffee They Grow

Some of the best coffee beans in the world are grown in Africa, and while the number of coffee consumers there is growing, most Africans still don't drink it. That's something Rwanda's government would like to change. They  want to increase the domestic market – mostly by tapping into the expendable cash of Rwanda's growing middle class – with  a coffee-tasting campaign called "Coffee Days” and radio ads touting the benefits of drinking coffee and telling people that the drink isn't just for foreigners.

To the article